Squidoo Part 2: Why is Squidoo Useful to Readers?

In my last blog I talked about what Squidoo offers its lensmasters (writers). But writers have just wasted their time if no one reads what they’ve written. It’s true that Lensmasters read each other’s work and critique and rate it frequently. So if you create a quality lens, someone is sure to read it. But what can those outside the Squidoo Community get out of it? Why should they bother to visit the site?

Search Squidoo first.

First, it’s a great place to get organized information. Most people who are looking for information on the Internet usually try Google first. If people want to buy books or gardening supplies, they may have their favorite places in town or on the Internet to search. Me? I go to Squidoo. Why? Because lensmasters on Squidoo do a great job of presenting not only organized information, usually with related pictures, but also links to other sources they have already checked on their subjects that they recommend. Instead of being presented with hundreds of links to a subject of interest, the most prominent of which are often there because they paid to be at the top,  if you search on Squidoo, you will often find just what you want.

A Squidoo lensmaster writes about his or her topic of interest. – maybe a hobby, a product review, a personal experience, a trip, or how to do something.  Let’s say you want information on covered bridges. Google brings up over one million links, ten of which are on the first page. Most of these first ones are sponsored links and most are by state departments of tourism.  I tried to paste the results here, but it just didn’t format correctly. You can try the search yourself.

Used by permission of Mary Beth Granger

Now I will search at Squidoo. Although Squidoo also returns a few irrelevant results, there are a lot that are relevant. Let’s look at one of them: Visiting a Covered Bridge. (This will open in a new window so you can jump right back here.) The focus of this lens is one particular covered bridge at Sandy Creek Covered Bridge State Historic Site. You will learn about the history of this bridge and the history of covered bridges in general and why they were covered. You will view original photographs of the bridge from every possible view, as well as the inside the bridge. If you want to buy a gift for someone who collects covered bridge related items, you will also see some that are available and where to get them. There will also be links to blog posts on covered bridges. If you return to the search page, you will also find links to lenses on Covered Bridges in New Hampshire and Oregon Historical Bridges. Each of these is written by someone different and so each offers a unique perspective. All have information of the history and location of the bridges and some great photographs.

Used by permission of Mary Beth Granger

Suppose you’d rather see lighthouses. So far I’m on page five of the search on Squidoo and have not found one irrelevant link. Many focus on a particular lighthouse or the lighthouses of one particular state or country. Some focus on haunted lighthouses. Some are for those who want a lighthouse-related gift. One of my favorites is Light House Through the Palms about the Hillsboro Inlet Lighthouse in Pompano Beach, Florida just north of Fort Lauderdale. You will find so much about lighthouses on Squidoo that you probably could forget Google altogether.

Suppose you need a recipe. We have a lot of good cooks on Squidoo, and you are likely to find several recipes for anything you’d like to make.  How about Christmas Cookies? My search at Squidoo located several pages and I could find enough results on the first page to keep me baking the rest of my life. But I moved past page one just to see what else was there and I found this lens on Christmas Cookie Exchange Tips.  If you need to host or participate in a cookie exchange, you won’t need to look anywhere else for ideas.

Used by permission of Sandy M

Need to plan a party? Search Squidoo. One of my Squidoo friends has a lens featuring great products to help you celebrate Halloween: Happy Zazzle Halloween! Need help with a Birthday Party? Just search Squidoo for “birthday  party.” I’m sure Squidoo will have ideas for all your other celebrations, too. Lenses teach you how to cook a turkey, make decorations, whatever you need to help you entertain.

I’m not saying you can find a lens about absolutely everything on Squidoo, but you can sure find a lot. Get information about books and authors, celebrities, historical events, music styles and artists, you name it. If you are an educator in a home or school, you can get great lesson plans and unit study ideas. The nice thing about searching at Squidoo is that each search result gives you the introduction so that you know whether you want to click or not. Google’s results normally only give you a line or two and then you can’t always find what you were looking for when you click. That’s why I search Squidoo first.

I have gone into detail about the advantages of searching for information on Squidoo. But Squidoo is also a great shopping aid. Most lensmasters will offer links to items you can buy that are related to the subject of their lenses. In some cases they have designed these items at Zazzle or Café Press. In others they recommend products they have used themselves, be it a cookie sheet, a book, or whatever else they may be writing about.  So if you are trying to find something to buy a collector, search for a lens on the subject of the collection (cats, owls, lighthouses, pens – whatever)and you will probably get some good ideas and maybe even a link to buy just the right thing.

So Squidoo can benefit you ever if you don’t belong to the site. You can use it as a search engine. You can use it to shop. And if you are like me, you can use it to open new areas of interest. Most lensmasters have featured links at the ends of their pages, and I hardly read a lens that doesn’t tempt me to go read another one on something  totally different – maybe something I never knew existed. Remember: Try Squidoo first. Click that link and I’ll bet you will find something interesting to read before you even do a search.