In December, 2000, a new used bookselling site went live on the Internet — tomfolio.com. Although I had sold books through Amazon, Alibris, and Advanced Book Exchange (usually referred to as the Three A’s by used booksellers), I had never really identified with any of them or felt any real loyally to them. They gave me a place to list my books so people would see them in the marketplace, and I gave them books to help them keep people interested in their used book marketplaces. We served a purpose for each other. But when tomfolio went live, I was excited.
Tomfolio partly belonged to me! I and each other person selling there had purchased a share of this independent booksellers’ cooperative. Together we would make its decisions, determine booksellers’ costs for selling books on the site, and set our policies and standards. We had a code of ethics and we screened our sellers carefully to make sure they described their books well and had the books they were selling physically in their stores (as opposed to listing books they did not have and trying to find them elsewhere and have them drop-shipped to customers when books sold. You would be surprised to know how many books listed on the three A’s are such phantom books.) Our sellers had to guarantee satisfaction or money back.
As tomfolio approaches its tenth birthday, I have dropped selling at all of the Three A’s, and, except for my own site, I do all my selling through my storefronts at tomfolio. I have two of them. One serves as a shopping cart for my own site for educators and homeschoolers. The other is my main venue for selling used books of interest to a general audience. In the interval between 2000 and the present, I have spent time trying out three other independent selling sites — Biblio, Choosebooks, and My Own Bookshop (which did not survive long.) Of every bookselling venue I’ve participated in, the one I love most and have stayed with is tomfolio. Here are the reasons why.
1. This is the one that inspired me to write this blog. Today I started to process a very good order from a teacher. But it wouldn’t go through because she had entered one digit of her credit card wrong. I was able to immediately contact her, and she called back within half an hour and I finished processing the order while she waited on the phone so I could tell her immediately the order had gone through and would be on its way. Had this happened on another site, I might not have gotten the order at all after the processor’s rejection, since those other sites would not have let me process my own order. The customer would not have been able to contact me directly to fix the problem, and on the Three A’s, I would not have been able to contact my customer. Two of those sites don’t consider customers mine in the first place. They consider me just a supplier for them. I like being accountable directly to my customers and available if they have concerns or questions.
2. That brings me to this second point. My customers have my phone number and email. Someone asked me this weekend about the age of the main character in one of the children’s novels I was selling. I found the book, read a few pages, and answered the question. Who at amazon will do that? Someone else wanted to know if a book was really available before placing the order and emailed me. I was able to answer and the book was ordered just afterwards. Sometimes parents or teachers call when they aren’t quite sure whether a book will meet their needs. I pull some books which might meet those needs and go over the content questions with the customer on the phone with the books open in front of me. Try that at Amazon or Alibris.
3. My customers are my customers. When I had to dropship orders for Amazon and Alibris, I was not allowed to put anything with my own store name, such as a business card or bookmark, in the package. Those interested in my books could not contact me directly about anything, but only through a middleman. At tomfolio, no middleman stands between me and my prospective customers. They have all my contact information.
4. When something goes wrong on tomfolio technically for me (which is very rare), I can get immediate personal attention from our webmistress. (Well, she does sleep sometimes, but that’s OK. I know she will answer personally instead of with a canned email that doesn’t address my needs. She’s even been known to call in reply to an email.) She bends over backward to keep sellers happy. She sees herself as part of our team — not just an employee. And she is, indeed, a part of the team. I belong to two bookseller email discussion lists that I hardly read anymore because 80% of what they discuss is some new policy or technical difficulty affecting sellers who list on one or more of the Three A’s. Their uploads of book listings aren’t working right. Their descriptions aren’t showing. Some policy has changed the way they have to list or describe their books. They didn’t get paid on time. They got a cancellation notice from Amazon (or ABE or Alibris) just after they had shipped the book. The post office didn’t deliver the book within the site’s promised timeframe (through no fault of the seller) and their feedback is affected and the customer refunded. The list goes on and on. None of these things have ever been a problem for me on tomfolio.
5. I do sell books. I am in business for myself. I consider it part of my business plan to promote sales myself. I don’t expect tomfolio to do everything for me. I dropped all my other selling sites and only pay for listings on that one site. I’m not competing with myself all over the Internet across several different sites. People who sell their books on several different sites have their sales split up between those sites while paying fees, commissions, etc. to all of them.
6. At tomfolio I’m part of a team. We work together to promote our site and our individual parts of it. I know and have worked with many of our sellers over the years. If I don’t have something myself, I often have a good idea which of my tomfolio colleagues might be able to help and refer my customer there.
7. I get a free personal web site I can send my customers to where they will see only my own listings. Recently tomfolio sellers were given 20 extra pages for our personal sites on which we can add anything we want to. This is so generous that most of us have not yet had time to take full advantage of it. But we know we can.
These are just some of the reasons I love being a tomfolio bookseller. If you are a professional bookseller on or off line, please consider becoming a tomfolio seller. We have one flat listing fee and no added costs. You might even want to consider being a shareholder so you can vote and help determine our policies. We welcome professional independent booksellers who are willing to abide by our code of ethics, but if you treat your customers well, you probably are already abiding by it. Find out more about selling on tomfolio here. To become better acquainted with tomfolio, its sellers, and some of its featured listings, check tomfolio: A Novel Way to Buy and Sell Books..










Other resources home school families have more access to than school classes, as budgets are cut, are field trips and educational travel. There’s nothing quite like taking children to visit historical places or science museums to help them make connections when they later read about places they’ve seen and processes they’ve observed. How different my understanding of the Civil War was when I visited Gettysburg’s Battlefield, saw the peaceful rolling hills, observed the living history enactments and saw the maps of the battles light up in the visitors center as I listened to the narration of the battle events during those bloody days of war. Visiting the living history parks at Sturbridge Village, Salem, Jamestown, and Plymouth helped me understand the early history of America much better than reading about places I hadn’t seen. Something as simple as visiting a local working farm, post office, newspaper, adobe, or factory can supply a lot of information children can later draw on. I still remember visiting the old Helms Bakery and a paper factory in Los Angeles on school field trips when I was a child.(The picture here is of Carl’s Sandburg’s family Bible on display in his childhood home in Galesburg, Illinois, which we visited on our way to Massachusetts in 1989.)
On one of our first family vacations after we had adopted our two children, we visited the cliff dwellings at Mesa Verde National Park. If we had been reading an unillustrated book about these Native American homes, even if they were described in words, I doubt if the children would have really understood what they were. But we walked past them, went into them, and then went to see some dioramas in the visitor center. When we got back to our cabin by the lake, re went into relax while the children played outside. The picture you see here is how Sarah processed the information she received from that portion of the Mese Verde visit.
Another wonderful place to visit is your local library. Find books that will help your child learn more about the things that interest him. Bring them home. If they are above your child’s reading level, make sure they are well-illustrated so your child will have something to look at as you read to him. If you can’t get to the living history museums, 